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Viktor and Rolf is an Amsterdam-based fashion house founded in 1993 by designers Viktor Horsting and Rolf Snoeren.
The pairing up of these designers led to instant success for the brand: the first year of their existence together their collection 'Hyres' (based on distortion, reconstruction and layering) won three prizes at the Festival International de Mode et de Photographie, and the success of their four subsequent collections in experimental art spaces led to the launch of their first Haute Couture collection for Spring/Summer of 1998. Masters of both couture and Ready-to-Wear, Viktor and Rolf teamed up with street chain H&M in 2006 to extend their appeal to the general public.
The designing duo collaborated with L'Oreal in 2005 to create and launch their first fragrance, Flowerbomb, to coincide with their Spring/Summer 2005 collection of the same name. Antidote was Viktor and Rolf's first men's fragrance, likewise launched to coincide with their Spring/Summer 2007 fashion collection, "Ballroom".