Sean Diddy Combs has always incorporated his acute sense of style into every aspect of his life. In 1998, Mr. Combs decided to fulfill a life-long dream when he launched a signature collection of sportswear under his name Sean John. Mr. Combs created the line to fill a void in the market for well-made, sophisticated mens fragrances and fashion forward clothing that also reflected an urban sensibility and style.

I always had the idea that I would start my own apparel line, but I wanted to make sure the timing was right and that I had the time to devote to it, said Mr. Combs. Since its launch, Sean John has enjoyed critical and commercial success. Through the support of both the fashion community and retailers, Sean John has quickly grown from an urban label to an international brand.

Sean John has become a usual suspect at the prestigious award ceremony for the Council of Fashion Designers of America (CFDA) held annually in New York. For five consecutive years since 2000, Sean John has been nominated for its excellence in design. Sean John shares this distinction with an elite group of designers that include Marc Jacobs and Helmut Lang. In 2004, Sean John was awarded the CFDA Men's Designer of the Year award.