"Royal Crown has always been a synonym for luxury perfumes; a brand that aims for exclusivity, and that operates with passion and conviction, towards the magnificent art of the olfactory language constantly rising, as an added value in the choices of style that each person takes, in order to distinguish themselves, choosing superb creation not to be enjoyed by everybody, but to be admired and appreciated for its intricate beauty. A Royal Crown perfume is a creative activity that, at the same time, is history, comunication willingness to express feelings, memories, situations in an intangible creation that spreads " per fumum " ( through smoke ) that, in the perceiver triggers intense emotional and vital reactions. According to him, creating a perfume is like dreaming; he imagines the smell, the taste and the sound it will have." - a note from the brand. The earliest edition was created in 2011 and the newest is from 2019. The nose who worked on the fragrances is Antonio Visconti.