The art of perfumery and Florence, Florence and the art of perfumery. The union that connects the city with the perfume is indissoluble and intense. The profound and timeless plot has its roots in the Renaissance customs of the Florentine nobility. Traditions that Caterina de’ Medici immediately introduces in the French court, longing to smell perfumed scent. Today, as in the past, a long and fascinating path in the old town, enriched by frescoed vaults, relics and the surrounding countryside. Profumo di Firenze is the most accurate version of the typical daily smells of Florence.