Larry Mahan became a professional rodeo cowboy in 1963. He won two bull riding championships in 1965 and 1967. In 1966, he won the first of five consecutive World Champion All-Around Cowboy titles, competing in bull riding, saddle bronc and bareback events. He won an unprecedented sixth All Around title in 1973, a record that stood for 25 years and earned him an entry in the Guinness Book of World Records. Since his retirement from rodeo in 1977, he has remained active in the western business through his association with Milano Hat Company, his Texas Longhorn and quarter horse operations, as well as the horsemanship clinics he conducts around the country and at his ranches in Texas and Colorado. Larry is devoted to helping people understand and communicate with horses.