Founded in 1923 and based in Germany, Hugo Boss is a high end men's apparel company with shops in more that 102 countries. In 1993 it launched its first fragrance which has proved to be a massive part of the business. Hugo Boss is split up into 3 divisions Hugo, Hugo Boss and a Baldessarini.
Today, Hugo Boss is a well known global fashion empire with a chain of shops in 102 countries, more than 5000 stores and an annual turnover of over half a billion dollars. However, it was not always so good for the man whose company started one of the world's most fashionable men's clothing lines and now also features Hugo Boss cologne and other men's accessories.
With the defeat of Germany in 1945, Boss was charged with being sympathetic to the Nazi cause and was denied the right to vote in Germany and ordered to pay a fine. He died in 1948 but his business survived and in 1953, with the demand for SS uniforms gone, the business turned its hand to making suits. The timing was perfect, as the male fashion industry was just establishing itself and through the 60's and 70's Boss suits became the benchmark for quality, fashionable menswear.
In 1985 the company was floated on the stock exchange and the majority shareholder is now the Marzotto textile group. In 1993, exactly 70 years after it was founded, Hugo Boss launched its first fragrance, thus creating a division of the company that has steadily grown to be an important area of business for the company.
Today there are two main clothing lines - Hugo Boss, Hugo. The line Baldessarini, named after the chief designer Werner Baldessarini (who resigned in 2002), was discontinued after the release of the spring/summer collection of 2007. The Baldessarini fragrance line however will continue.
Apart from suits, over the years Higo Boss has branched out into shirts, ties, tuxedos, underwear, shoes, sunglasses including a range of mens cologne and womens fragrances.
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