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Aramis , a division of Estee Lauder and one of their oldest brands, is a pioneer among men fragrances, launching the first line of products designed for men only in 1964. The 1995 best-selling men's fragrance, Tommy, was designed for Aramis by Tommy Hilfiger and awarded five Fragrance Foundation awards. Aramis continued its Hilfiger success with Tommy-Girl and Freedom four years later and new lines like Clinique's Happy for Men. In 2007, Mustang became its newest venture with Ford Motor Company, embodying today's bold, driven man and tapping the age market of men who buy cars. The company is well known for its Clinique, Bobbi Brown and Donna Karan lines.