Quiksilver rides the wave of youth appeal. It caters to the young and athletic with surfwear, snowboardwear, sportswear, and swimwear sold under such names as Quiksilver, Roxy, Raisins, Hawk, Radio Fiji, and Gnu. Quiksilver owns the DC Shoes brand of footwear and apparel for young men and juniors. It sells its products worldwide in specialty and department stores, such as Nordstrom, Dick's Sporting Goods, and Macy's. The retailer boasts about 470 of its own stores under the Boardriders Clubs (board sports), Roxy (junior apparel), and Quicksilver Youth banners. Quiksilver has expanded its products to include eyewear, watches, and personal care items, while shedding its Rossignol wintersports equipment business.