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About Jaguar

With a handful of employees, production commenced. Pioneering the use of aluminium, the very stylish sidecars were immediately popular and production expanded rapidly. Then in 1927 Herbert Austin introduced his baby car, the famous Austin Seven. Intended to bring motoring to the masses, the tiny Sevens were cheap, easy to drive, reliable, but lacked individuality.

Lyons saw another opportunity. He created a most stylish two-seater body which was mounted on the Austin Seven chassis. An order for 500 was obtained from one of the main London garages and production commenced. The splendid little Austin Seven Swallow proved most popular and the company introduced a Swallow body for the larger Morris Cowley chassis. The range then increased significantly with the introduction of the Austin Seven Swallow Saloon, late 1928. Such features as the polished radiator cowl and Ladies Companio... read more »»»


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Founder(s): Sir William Lyons
Founded: 1922
Country: Great Britain
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