Since 1961 the Boutique of Giorgio Beverly Hills has dressed a universe of stars and given the world a sense of luxury and style. With the launch of Giorgio in 1981, Giorgio Beverly Hills has explored the synergy between fashion and fragrance. To this day, it remains a contemporary icon of a warm fashion forward care-free and electrifying enviroment. The yellow and white striped canopy of Giorgio Beverly Hills has had a magnetic effect on Rodeo Drive of Beverly Hills.